Stories

Gossip on celebrities is largely constructed of narratives, with arcs and patterns — the swift rise, the first fall, the redemption. According to this theory, we love gossip because it ties into our human innate fascination with storytelling.

Stories often have a moral component t...

Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond. 

Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...