"The Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have a clear, smooth passage."

"If you don't prioritize your life, someone else will."

"Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter."

"Multi-tasking is not the enemy of productivity. The real enemy of productivity is saying yes to the wrong things."

"We can either make our choices deliberately or allow other people’s agendas to control our lives."

"Essentialists see sleep as necessary for operating at high levels of contribution more of the time."

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Essentialism by Greg McKeown is a guide to simplifying life by focusing on what truly matters and eliminating non-essential activities.

NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.   Featuring the new Essentialism 21-Day Challenge • “A timely, essential read for anyone who feels overcommitted, overloaded, or overworked.”—Adam Grant   Have you ever: • found yourself stretched too thin? • simultaneously felt overworked and underutilized? • felt busy but not productive? • felt like your time is constantly being hijacked by other people’s agendas?   If you answered yes to any of these, the way out is the Way of the Essentialist.    Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.   By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.   Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

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Greg McKeown is an accomplished writer whose work has resonated with readers around the world. Greg McKeown has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Greg McKeown's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

GREG MCKEOWN

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