The Golden Circle
The Golden Circle
Sinek introduces the Golden Circle:
Why – Purpose, cause, belief
How – Process, values, differentiators
What – Product, service, result
Most people/companies start with what; great leaders start with why.
“People don’t buy what you do, they buy why you do it.
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Simon Sinek’s Golden Circle
The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
- Why: Why the company exists (Why...
The Book in 5 Lines
- WHY is the purpose, cause, or belief.
- Every inspiring leader starts with WHY
- People don’t buy WHAT you do, they buy WHY you do it.
- Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others.
Characteristics of the passion player
- These leaders have an infectious energy and compelling conversation about "why we do this" that draws people toward them.
- They believe doing something significant is what matters, and they use that belief to gather and motivate others to their cause.
- They are ofte...
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