What is a Verbal Brand?A verbal brand is your unique way of expressing yourself. It reflects your values, personality, and goals. Just as companies use branding to shape how they’re perceived, you can use your choice of words, phrases, and tone to influence how others see you.

1. Building Your Verbal Brand

What are Verbal Discords?Verbal discords are awkward, unclear, or out-of-place expressions that disrupt the flow of your speech. They can make you seem less confident or articulate.

2. Removing Verbal Discords

<ul><li class="ql-align-justify">Define how you want to be perceived (e.g., confident, intelligent).</li><li class="ql-align-justify">Choose signature words and phrases that fit this image.</li><li class="ql-align-justify">Record and review your speech to spot inconsistencies.</li><li class="ql-align-justify">Practice using your chosen style consistently.</li></ul>

1.1 Steps to Build Verbal Brand

<ul><li class="ql-indent-1 ql-align-justify">For this, you've to learn more</li><li class="ql-indent-1 ql-align-justify">If you want to 'Speak Clearly,' you have to 'Think Clearly,' for which you have to 'Log Lexical Gap'.</li></ul>

Reasons 1. The Idea is Unclear in Your Mind.

<ul><li class="ql-align-justify">Intelligence is Compression of Information</li><li class="ql-align-justify">Write down your lexical gap. Writing is the slowest form of thinking.</li></ul>

Reason 2. Your Choice of Word is Vague

What are Lexical Gaps?Lexical gap is when you say something in 5 minutes that should take only 10 seconds. Lexical gaps occur when you can’t find the right word or phrase to express a complex idea. This can lead to stumbling, hesitations, or vague language.Lexon: Words or Phrases we already know.

3. Addressing Lexical Gaps

Lexical simulations are targeted exercises where you practice using new words and phrases in context.<ul><li>Pick real situations (meetings, presentations).</li><li>Write and rehearse scripts using your improved vocabulary.</li><li class="ql-align-justify">Refine based on feedback.</li></ul> Use the word 38 Unique Times to commit it to the subconscious memory.A word is 5 times more likely to be used when it is said aloud

5. Lexical Simulations

<ul><li class="ql-align-justify">Watch Speeches, Movies, Podcasts.</li><li class="ql-align-justify">Learn to do some word processing in advance.</li><li class="ql-align-justify">Great Speakers usually first were writers. Write down your thoughts or speech beforehand and find the lexical gap. Your subconscious mind should take care of these.</li></ul>

4. Solving Lexical Gaps

<ul><li class="ql-align-justify">Identify fillers like “um,” “like,” or overused phrases.</li><li class="ql-align-justify">Replace them with clearer, more polished alternatives.</li><li class="ql-align-justify">Get feedback to catch unnoticed habits.</li></ul>

2.1 Steps to Remove Verbal Discord

<a href="https://docs.google.com/document/d/1mcDJbi-Fyw5t6oBzxuaJwwuctvNEsWsygy9BERlMAAw/edit?tab=t.0">Common Scenarios That Create Verbal Discomfort</a><a href="https://docs.google.com/document/d/1QEyKga5tvCx8eIwRU4JC6KGKa1rvIb9CBvt7kUaL2IE/edit?tab=t.0">ChatGPT Speaking Practice Prompts</a><a href="https://www.americanrhetoric.com/speechbank.htm">Speech Bank</a><a href="https://docs.google.com/document/d/1LahU1ZBLM22X0qMkm4Qg0qx2WhaAX6w0QJ1NqLRC0Xk/edit?tab=t.0">List of Speeches</a>

Helpful Resources

Elite speakers-think CEOs, thought leaders, and world-class communicators-stand out not just for what they say, but how they say it. Their words carry weight, clarity, and intention. This post and video don't just give pointers but real-life implementation methods and resources.

BetterSpeak Course: https://betterspeakpro.com
Join EliteSpeak: https://elitespeak.org/

In this video, I learned that elite speakers have a distinct verbal brand, which is essentially a unique way of expressing themselves that reflects their values and goals. This is how you become articulate with speaking. I discovered that building my own verbal brand involves choosing words and phrases that align with how I want to be perceived, avoiding overused or awkward expressions. I also need to address "lexical gaps"—the moments when I'm unsure of the right words—by learning new, clear ways to express complex ideas. Practicing these phrases aloud and embedding them into my subconscious will help me communicate more naturally and effectively like the elite 1%.

My Twitter/X: https://twitter.com/joseph_tsar_
My Instagram: https://www.instagram.com/thejosephtodd/

0:00 Intro
0:30 Building Your Verbal Brand
2:28 Removing Verbal Discords
3:25 Lexical Gaps
6:20 BetterSpeak
6:50 Solving Lexical Gaps
9:20 Lexical Simulations

RESOURCES:
Common Scenarios That Create Verbal Discomfort: https://docs.google.com/document/d/1mcDJbi-Fyw5t6oBzxuaJwwuctvNEsWsygy9BERlMAAw/edit?usp=sharing
Purchase Link for Solving Lexical Gaps: https://www.amazon.com/Well-Spoken-Thesaurus-Powerful-Everyday-Phrases/dp/1402243057
ChatGPT Prompts: https://docs.google.com/document/d/1QEyKga5tvCx8eIwRU4JC6KGKa1rvIb9CBvt7kUaL2IE/edit?usp=sharing
Website for Finding Speeches: https://www.americanrhetoric.com/speechbank.htm
List of Speeches: https://docs.google.com/document/d/1LahU1ZBLM22X0qMkm4Qg0qx2WhaAX6w0QJ1NqLRC0Xk/edit?usp=sharing

Thank you for watching - means the world! :)

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This channel is dedicated to mastering rhetoric, speech, and learning verbal defense. Language is the key to unlocking the universe around us, and I want to share my love of language with anyone willing to listen. Not sure where this channel is headed, but everything's an adventure I suppose. :) 

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