Real-World Use: "Yes Ladders" & Marketing
Techniques like the foot-in-the-door method use small initial agreements (e.g., letting a salesperson inside) to lead to larger commitments (e.g., buying a product). By saying "yes" to small requests, people adjust their self-image to align with their actions, making them more open to further requests.
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mostly stashed about psychology, philosophy, literature, & other social sciences. loves to learn new things.
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Commitment and Consistency
Commitment and Consistency drive us to align our actions with our established commitments and self-image. This powerful tendency:
- Makes us justify earlier decisions by taking further consistent actions
- Works best with active, public, voluntary commitments
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