Account Manager vs Customer Success Manager

A success plan has a different purpose. It sets out a plan to deliver a measurable outcome for the customer. Prepared jointly with the customer, it specifies what needs to be done to achieve the outcome. It defines tasks, responsibilities, and timing. And it includes what the customer will buy from the vendor, and when.

From a Success Plan, the customer expects to achieve a measurable business result. And the vendor expects to achieve higher revenue. The Success Plan contains both.