1. Simplicity is the Ultimate Sophistication
- Whether in product design (like the iPhone), communication, or decision-making, Jobs relentlessly sought elegant simplicity.
- He believed removing the unnecessary reveals the essential.
“Simple can be harder than complex. You have to work hard to get your thinking clean.”
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Steve Jobs had many principles guiding his work and life, but several core threads tie them all together. Here’s a breakdown of the common themes that run through Steve Jobs’ principles, drawn from his speeches, interviews, leadership style, and product philosophy:
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