<ul><li>Whether in product design (like the iPhone), communication, or decision-making, Jobs relentlessly sought elegant simplicity.</li><li>He believed removing the unnecessary reveals the essential.</li></ul>“Simple can be harder than complex. You have to work hard to get your thinking clean.”

1. Simplicity is the Ultimate Sophistication

<ul><li>Jobs focused intensely on how people feel when they use a product—not just what it does.</li><li>Design and technology must serve human intuition, not complicate it.</li></ul>“You’ve got to start with the customer experience and work backwards to the technology.”

2. Obsess Over the User Experience

<ul><li>He challenged norms and encouraged others to see the world from a different angle.</li><li>His life was a rejection of mediocrity, bureaucracy, and “business as usual.”</li></ul>“The people who are crazy enough to think they can change the world are the ones who do.”

3. Think Different

<ul><li>Jobs didn’t aim to please everyone—he aimed to create insanely great products.</li><li>He held himself and his team to incredibly high standards and wasn’t afraid of being demanding.</li></ul>“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

4. Pursue Excellence, Not Consensus

<ul><li>One of his greatest strengths was saying no to distractions, features, or ideas that diluted the vision.</li><li>He believed focus equals clarity, and clarity leads to breakthroughs.</li></ul>“I’m as proud of what we don’t do as I am of what we do.”

5. Focus Relentlessly

<ul><li>Jobs saw Apple not as a tech company, but a place where engineering meets liberal arts.</li><li>He brought emotion, storytelling, and design into the world of technology.</li></ul>“Technology alone is not enough—it’s technology married with the humanities that makes our hearts sing.”

6. Merge Art with Technology

<ul><li>From dropping out of college to launching Apple, getting fired, and returning—Jobs consistently trusted his intuition and curiosity.</li><li>He believed in doing work that mattered personally—not just what was expected.</li></ul>“Your time is limited, so don’t waste it living someone else’s life.”

7. Follow Your Inner Voice

<ul><li>Jobs believed creativity isn’t about creating from scratch — it’s about seeing patterns others don’t.</li><li>His experiences with calligraphy, design, and even Zen Buddhism shaped how he approached product design.</li></ul>“Creativity is just connecting things.”

8. Creativity is Connecting the Dots

<ul><li>Jobs emphasized that you can’t connect the dots looking forward—only looking backward.</li></ul><ol><li>He encouraged following your curiosity and trusting it will make sense someday.</li></ol>“You have to trust that the dots will somehow connect in your future.”

9. Trust the Process, Even When It Doesn’t Make Sense Yet

<ul><li>To build something great, you need to love what you do—because the process will get hard.</li><li>Passion is what keeps you going when logic and motivation run out.</li></ul>“The only way to do great work is to love what you do.”

10. Passion Fuels Persistence

TRUST THE PROCESS

Steve Jobs had many principles guiding his work and life, but several core threads tie them all together. Here’s a breakdown of the common themes that run through Steve Jobs’ principles, drawn from his speeches, interviews, leadership style, and product philosophy:

productivity

Productivity

philosophy

Philosophy

personaldevelopment

Personal Development

technologyandthefuture

Technology & The Future

education

Learning & Education

Wisdom from Steve Jobs

How about having a library with small and digestible thoughts? That’s what Tiny Library is all about.

Tiny Library

motivationandinspiration

Motivation & Inspiration

habits

Habits

It 'costs' so much for an art work to come out. I'm not talking about money﻿

Wisdom from Steve Jobs

Tiny Library

Art Work

Usha Kiran Ami