4. Pursue Excellence, Not Consensus
- Jobs didn’t aim to please everyone—he aimed to create insanely great products.
- He held himself and his team to incredibly high standards and wasn’t afraid of being demanding.
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
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Steve Jobs had many principles guiding his work and life, but several core threads tie them all together. Here’s a breakdown of the common themes that run through Steve Jobs’ principles, drawn from his speeches, interviews, leadership style, and product philosophy:
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